This module (a) provides
participants with information about the ways Knowledge Management (KM) can be used in organizations and
(b) reviews the history of KM.
Objectives: After completing this course, you will be able to
define Knowledge
Management
and identify how it would apply to an organization
identify potential KM projects in an organization
describe and provide
examples of why business is interested in KM
understand the impacts of KM
recognize when the lack of knowledge management creates a problem in organizations
recognize the three major
disciplines of KM and the sub-disciplines of KM of organizations
apply an example of a
work process
describe The Story of Knowledge
identify significant
science and business milestones in the history of the study of KM
Understanding
Knowledge Management
To begin our discussion of knowledge management,
we can compare it to product management of a product produced by a manufacturing company.
At a car factory, for example, a product is ordered, assembled from
inputs, and then delivered.
Consumers help define the quality of the product by purchasing those products that maximize their satisfaction and
provide maximum utility.
Knowledge is also a product
and produced by a series of
processes.
A knowledge consumer has a knowledge need.
A knowledge product is delivered from inventory or assembled.
If assembled, the knowledge is assembled from
inputs of ideas, information, data, and older knowledge
The product is delivered to the
knowledge consumer.
The economic term for this process is a
knowledge production function. Ideas, older knowledge, data,
information are inputs for the generation of knowledge. The output is
knowledge. As with any other production function, the quality of the inputs
affects the quality of the outputs and input costs affect the total cost of
output.
Examples of traditional knowledge factories include:
research and reporting
consultants
science labs
universities and other schools
seminars and conferences
Examples of knowledge product brokers include:
publishers
seminars and conferences
consulting firms subcontracting other consultants
Along with dedicated knowledge factories, each firm contains a knowledge
factory within that is also made up of knowledge suppliers, knowledge
consumers, inputs, and outputs. Each of these knowledge factories are linked
to the production of the firm's primary products and services. A car company
contains a knowledge factory that produces knowledge to help the car factory
reduce the costs of producing cars.
Knowledge
Management (KM) is a disciplined approach to managing the knowledge economy
and environment found in all human collectives. KM is what we do to change
that environment to accomplish our goals faster and more
effectively
by
producing
and delivering the right knowledge to the
right person at the right time in the right context at the lowest cost
(time, attention, social capital, money, etc).
By engineering knowledge environments for
optimal acquisition (inputs), production, transfer (delivery), storage, and usage
(consumption) of knowledge, we increase our
ability to take effective action, compete, and survive. Knowledge management
will ensure the survival of an organization by
leveraging collective
intelligence to increase responsiveness and innovation.
Another
definition might be that Knowledge
Management
is a cross disciplinary practice that enables organizations to improve the way they create, adopt, validate, diffuse, store, and use knowledge in order to attain their goals faster and more effectively.
Knowledge
is understanding gained from experience. Most knowledge is resident in
people's heads or embedded in social structures and culture, making
it difficult to manage. Therefore, the term "Knowledge Management"
is almost a misnomer. Even though it is difficult to manage the
knowledge itself, we can manage the processes, content, and quality by managing the
conditions in the environment surrounding the people engaged in knowledge
activities.
KM
is the full life-cycle management of initiatives (including methods, tools, and techniques that improve these
knowledge environments) to better satisfy organizational objectives, especially
the production of new knowledge and innovation.
So,
Knowledge Management is what humans do to accomplish goals faster and
more effectively in all areas of life: medicine, science, business, education, building,
communication, soccer playing, etc.
KM is what humans
do naturally. KM as a discipline helps humans do it better. Simply put, the organization
that manages its knowledge better than others has a better chance to out-perform others.
KM is a natural process used to maintain and improve survival.
Since the first tribe banded together, humans have been
governing the production, acquisition, and transmission of knowledge. The
survival and legacy of a tribe depended on how well knowledge was managed.
In primitive days, we used tools such as
fire, rocks, and wood to attain our cultural goals. Today, our tools
are computers, books, software, etc. These tools are known as artifacts. Therefore,
artifacts are the tools we create to help us achieve our cultural goals.
Mentifacts
are knowledge artifacts that can be transferred from one group to another.In a tribal society, for example, the steps in building
a fire, once learned, were passed along to future generations.Sociofacts
are rituals, behaviors, and other social traits that can be transmitted
from one group to another. For example, the sociofact about the role and
relationship of the members of the tribe to the shaman, elders and chief
can be communicated and transferred through generations.
Throughout
history, knowledge has been transmitted from generation to
generation and from culture to culture through oral and written means:
storytelling, teaching, and so on. In a crisis, a tribe made rapid
adjustments to its knowledge base if a portion of its essential knowledge
base was destroyed. For
example, if an avalanche buried a group of food gatherers, their knowledge
would have to be rapidly transmitted to
other members of the tribe or the tribe would not survive.
Storytellers have always recited a culture's oral history, passing on
knowledge from generation to generation:parents transfer knowledge to
children; churches enforce a set of
beliefs among their members. It is what individuals and groups do, and have always
done: transmit group knowledge to improve survival.
Notable methods and products
have been created as a result of KM. The building
of the pyramids of Egypt, the way ancient Greek teachers used the Socratic
method to transmit knowledge to their students, and landing on the moon are
just a few.
The
intentional
practice of KM is not a new phenomenon. Plato designed an Academy and Aristotle a Lyceum to
advance their knowledge of philosophy. They each experimented with
varying systems before settling on the one they felt provided the most efficient
environment for the creation and sharing of knowledge. Ptolemy I
of Egypt founded a library at Alexandria, making KM
decisions on where to place the library, what scrolls to make available, and
how to preserve the scrolls in spite of many attempts to destroy them.
University design to promote research and education and Robert Oppenheimer’s organizing
of the Manhattan
Project both required KM type reflection and
decisions.
Every
employee within a business is involved in knowledge management. The procedural knowledge of the organization is
diffused to
its members through policies, procedures, employee orientation, and
training.Reward and punishment
systems are established to ensure that certain organizational rules are
followed.However, the
involvement of the employee in the knowledge management process varies from
firm to firm and industry to industry, leaving every company with many KM improvement
opportunities.
Managers
at a manufacturing company worry about their aging workforce, of which a
large portion will retire over the next five years. Unless the firm acts
quickly, a significant chunk of organizational experience will leave the
company. Can they implement a program that will extract and transfer the
knowledge of these individuals to younger workers before their
"experts" retire?
A
pharmaceutical company wants to cut the concept-to-market time of new drugs.
Each day saved is worth millions of dollars. What if scientists were given
better knowledge resources? What if better communication systems were put
into place? Can an environment be created that would result in increased
knowledge production for the scientists?
Staff
members of a customer support division do not share solutions with each
other, resulting in hundreds of wasted hours spent resolving similar
problems with little improvement in resolution time for the customer. What
can be done to distribute the knowledge of the problem and solutions to
other staff members?
An
attorney at a law firm has many years of experience trying cases in front of
several judges. When inexperienced attorneys join the law firm, no process
exists for the experienced attorney to transfer his knowledge about
strategies that he has used with each judge. Can they establish a process
for transferring experience, thereby improving the firm’s ability to win
cases and enhancing its reputation?
The
senior managers of an information technology division realize that if they
could improve the way software engineers share software coding techniques
and reuse software code, they could save both time and money.
These
are just a few examples of business activities that need a KM process.
All
organizations have similar challenges that affect every activity. Moreover,
while companies have not waited for the KM industry to try to solve these
problems, it is nonetheless the KM industry with its standards, tools, and
techniques that will make it an easier, more disciplined, and repeatable
process.
Here are some examples in
Company X of how knowledge can be produced and managed (or mismanaged):
A director selects team members based on the knowledge and skills of individuals, trying to create a balance of skills for a successful team.
An employee goes to a conference and overhears a conversation about a product a competitor is developing.
When he returns to his company, he shares this information with his colleagues and his boss.
A manager provides a budget and space for a divisional library.
Employees are allowed to retire with only one day's notice.
Acquiring, diffusing, and producing
knowledge occurs all the time. Deciding which knowledge to accept and not
accept, deciding to let people retire without transferring knowledge to
their replacements, and so on, are KM decisions. However, such KM is ad
hoc; that is, knowledge is created for a one-time purpose or to focus on
examining a specific subject. What is missing is a central KM plan to guide and orchestrate these
activities: a plan that takes created knowledge and relates it to
a central KM vision or strategy.
Business is interested in KM and its effect
on financial results. The KM process must be
tied to the primary performance measures of the business with a clear connection between the
resource cost of KM and its benefits to the business.Here are some examples of how KM programs/projects can affect the
bottom line.
Improve training programs
Reduce loss knowledge from departing employees
Improve customer satisfaction in technical help desks
Give employees access to corporate knowledge to better fulfill their jobs
Create living online manuals with observations, insights, and lessons learned form the employees
Support process to help managers make better decisions
Develop and manage Innovation Labs
The financial impact of these projects can be sizable.
Reduce training costs
Reduce consulting costs
Increase rate of innovation (Knowledge Creation)
Improve knowledge about the market
Affect the organization's hiring patterns
Influence the selection of team members
Knowledge audits of companies being assessed for possible
acquisition
Managing
knowledge is like managing honey. Both honey and knowledge are natural
resources. Honey is produced by bees; knowledge is produced by humans.
A
direct relationship exists between the environment and the quality of the
product, whether it's the condition of the hive or the business environment.
In
addition, when the condition of the environment is improved, the quality of
the product also improves.
Knowledge
management is a truly interdisciplinary field. It has developed as a
collaborative science involving researchers and practitioners from more than
100 diverse disciplines. Those practitioners realized that they were trying
to answer similar questions about the management of knowledge and knowledge
processes in organizations, sciences, and society. Although KM has been
studied in science for many years, the formation of the field of KM is
recent. As a result of the recent interest on the part of the business
community in understanding and better managing its knowledge, a supporting
industry has been created, with a need for a supporting science. KM has
attracted a wide range of disciplines from business management to social
sciences and computer science, making it one of the most complex fields
ever.
KM is
both a science and an applied science. On the one hand, it asks questions about
how individuals and collectives naturally work with knowledge processes such
as the production, acquisition, transmission, and use of knowledge. On the
other hand, KM applies these studies to improve knowledge processes and
their products. As a science, KM seeks to understand how humans naturally
manage knowledge processes. As an applied science, it seeks to develop
management techniques and tools for improving knowledge processes.
KM
has
three primary
branches:
KM of
Organizations, KM
of Science, and KM of Society. The reason for
these divisions will become evident when examining their problem domains.
While each field tackles similar questions about human knowledge, there are
also specific issues that are unique to each area of interest and which sometimes require different tools and techniques.
KM of
Science
is the oldest field in KM, spanning
100 years of research. It is concerned with the production of scientific knowledge. It seeks
to understand and improve the management of knowledge within scientific
communities and laboratories. This field asks questions about how knowledge is accepted
and rejected by the scientific community, the effects of specialized
languages in various fields of science in transmitting knowledge between
fields, and so on. Research from technological change economics,
innovation economics, science of science, cognitive science
of science, epistemology of science, sociology of science, rhetoric of
science, metascience, social epistemology, and history of science contribute
to this field.
KM of
Society is concerned with knowledge processes in societies and cultures.
Researchers in this field ask questions about knowledge diffusion within
and between societies and cultures, how riots are started by the propagation
of a single idea, how knowledge is transmitted in schools, and so on.Studies in education, cognitive anthropology, political
science, and social economics contribute to this field.
KM of
Organizations is the youngest and fastest growing branch of KM.
It is
further divided into four sub-branches: KM in
Business, KM in Non-Profit
Organizations, KM in Government, and
KM in Educational Institutions. Of
these four sub-branches, KM of Business is the most active. It is concerned
with the improvement of a firm’s competitiveness and profitability through
the improvement of its knowledge processes. This field is interested in
issues such as the financial value of knowledge, increasing innovation, how
to improve profitability and competitiveness by improving knowledge
processes, how to develop an economic model based on knowledge as a
resource, etc. Management science, organizational science, finance,
economics, information science, human resource development, and information
technology are among the numerous disciplines providing research,
instruments, and artifacts.
Research
in each of the areas is diverse and often overlaps other branches. Although
each branch has developed its own tools and techniques, many of them can be
useful to others areas. Much of the research and many of the definitions
and measures from KM of Science, for example, have been helpful in building
the foundation of KM of Organizations and KM of Society. Some of the new
tools and techniques from KM of Business are also useful to others.
Late 1880s -- Franz
Boas, the founder of
modern anthropology, studied knowledge production and diffusion within and between
cultures, known as
cultural cognition. Other anthropological studies in this area include those by Emile
Durkheim, Ruth Benedict, Margaret Mead, among others.
(See: Stephen
A. Tyler, ed. (1969) Cognitive Anthropology)
Early
1900s -- Joseph Schumpeter introduced the input of knowledge to
the classical economic model demonstrating that economic growth is dependent
on technological change.
1936-1960 -- Though Karl Mannheim
created the field of Sociology of Knowledge in 1936, Robert Merton expanded it into
the form it is today. This field is best summarized in his 1945 paper, "Paradigm for the Sociology of Knowledge,"
in which he
describes the forces in science and society that govern knowledge.
Social bases:
social position, class, generation, occupational roles, mode of production,
group structures (university, bureaucracy, academies, sects, political
parties, society, ethnic
affiliation, social mobility, power structure, social processes
(competition, conflict, etc.)
Cultural bases:
values, ethos, climate of opinion, type of culture, culture mentality
Spheres of:
moral beliefs, ideologies, ideas, the categories of thought, philosophy,
religious beliefs, social norms, positive science, technology
Reasons for:
to maintain power, promote stability, orientation, exploitation, obscure
actual social relationships, provide motivation, canalize behavior, divert
criticisms, provide assurance, control nature, coordinate social
relationships, etc.
(For
more information on sociology of knowledge and social epistemology, see: Steve
Fuller (1993). Philosophy of Science and its Discontents)
1957
- Economist Herbert Simon coined the term, "Organizational Learning," and
challenged the "rational man" concept in economics.
1957
- Michael Polanyi introduced the
concept of tacit knowledge and the importance of tacit knowledge.
1962
- Economist Kenneth Arrow established
the concept of "learning by doing" as a way organizations generate knowledge
and the "learning curve" as a way to measure the cost of knowledge
diffusion.
1969 - Economist
Robert Solow provided a convincing argument
that new knowledge is the key factor to economic growth.
1966
- Thomas Kuhn revealed how scientific knowledge evolves as a series of
revolutions influenced by sociological forces.
1970s
- Several cognitive scientists focused on social cognition vs. individual
cognition. In 1997, the first Robo Soccer/ RoboCup tournament was played in
Japan to test social cognition theories. Herbert Simon helped sponsor
this area of research.
1976
- John Holland introduced a mathematical framework that is used today as a
model to measure the effectiveness of KM.
1978
- Nathan Rosenberg added to Kenneth
Arrow's work "learning by using" - generating knowledge by using a
product.
1980s
- The diffusion of Information and Communications Technology
forced the world into an Information Economy by reducing the cost of access
to information.
1980s
- Labs, hospitals, and businesses realized the benefits of
computer-based knowledge systems. Expert systems, automated knowledge
acquisition, and neural nets began to capture expert knowledge
to help users of the system diagnose problems.
1982
- Nelson and Winter developed the Evolutionary
Economic Theory that demonstrated how including knowledge as a factor in
economics can improve the accuracy of an economic model.
1986
- Karl Wiig from Arthur D. Little coined
the word "Knowledge Management" in an article about the use of artificial
intelligence in helping people manage knowledge.
1990s
- Economist Paul Romer introduced New
Growth Economics accounting for new knowledge and technological change.
1996
- OECD issued a report called The Knowledge-Based Economy an warned
countries that they need to learn how to manage a knowledge-based economy or
fall behind.
1998
- United Nations sponsored a report on Knowledge Societies:
Information Technology for Sustainable Development
In
Business
1960s
-- In a study about
AT&T, Alvin Toffler discussed the need to shift from "Handcraft" to
"Headcraft" to become an adaptive corporation and keep the procedural manuals fluid.
1960s
-- Peter Drucker coined "Knowledge
Worker."
1990
-- Peter Senge coined "Learning Organization," and his book,
The Fifth Discipline, became one of the most influential books in
business.
1991
-- Ikujiro Nonaka
and Hirotaka Takeuchi published The Knowledge Creating Company and Introduced the concept of "Ba". For most, this is the book
that helped diffuse the notion of knowledge management to the business community.
1993
-- Peter Drucker (in Post Capitalist
Society) introduced the emergence of a
"knowledge society."
1997
-- Business Week, Forbes, the Wall Street Journal, and other business
publications started publishing articles on the importance of KM for business
strategy.
During
the 1990s,
software vendors and consulting firms started packaging KM around their
products causing great confusion.