Main Index
KM Concepts
COR 501

Modules:
Hm 1 2 3 4 5 6 7 8

Contents:

KM Concepts Module 4: The Knowledge Management View

Objectives:
You will learn to:
  • identify the difference between knowledge and information
  • interpret how an organization is like a frog, adapting to its environment
  • differentiate between artificial knowledge and natural knowledge

KM Adaptive System

 

Like all intellectual disciplines, KM involves the adoption of a definite perspective.  KM researchers view an organization as a complex adaptive system that receives, stores, retrieves, transforms, and transmits knowledge to improve its ability to adapt to its environment.  These operations of knowledge are called computations or knowledge processes., and the view or perspective is called a computational view or knowledge processing view of KM.  It is similar to the view held by the related "cognitive science" that views the mind as a computational or informational processing organism.  Cognitive science is interested in how a single mind processes knowledge, while KM is interested in how a collective of minds processes knowledge.

 

Cognitive science is an interdisciplinary field involving psychology, linguistics, computer science, philosophy and neuroscience, providing insights into how to work with multiple fields.  It also has many techniques, tools, models, and theories that are useful in understanding how a collective processes knowledge.  This make the cognitive science/KM connection very important. 

The computational view provides a mathematical foundation for KM.  It allows KM practitioners to rely on a mathematical foundation to test ideas and assumptions.

In the last section, we introduced you to a way to look at knowledge claims in terms of certain criteria and considered how the weight of those criteria determines the value and validity of the knowledge.  We can then begin to differentiate knowledge from information by saying that knowledge is a network of rules or set of procedures used to explain or predict phenomena.  These rules have a useful, predictive, and explanatory power for people.  Knowledge can be broken into two categories:  procedural and declarative.

Procedural Knowledge

Knowledge in procedural rules is in its most fundamental form -- it is the know-how.  Work functions such as creating a proposal or managing a plant are examples of applying this "know-how" type of procedural knowledge.  In procedural knowledge, there is an end goal that requires a series of steps to accomplish, with the execution of those steps driven by internal rules.  Procedural knowledge can vary in complexity from simple, such as touching a key on a keyboard, to very complex, such as riding a bike.  Most procedural knowledge is tacit – it has not been, nor can it be, articulated.

Declarative Knowledge

 

Declarative Knowledge is in the form of statements about a truth -- these are the know-what rules.  An example of declarative knowledge is knowing who the president of the United States is or that the world is round.

 

 

Effectors, Detectors, and Tags

 

 

A good illustration of the way organizations use and produce knowledge to adapt to their environment is the Holland Model developed by John Holland in 1976; the foundation of complex adaptive systems (CAS) theory.  Imagine a frog in a swamp waiting for food.  He is made up of his detectors, effectors, and tags.  His detectors are his senses; his effectors are his bodily organs, such as glands, muscles, legs, and tongue; and his tags are markings that distinguish him from all the other frogs in the pond.

 

An object that is small, black, and fast crosses the frog's vision (detector).  This information - "small, black" - is processed by the frog and triggers the action: "Now I'm going to flick my tongue."  The frog flicks because it has stored a set of rules that identifies this object as food.

 

If a large, slow, and non-black object is detected, the frog will flee based on the "knowledge" that this is a dangerous object -- a bird. The frog accumulates new knowledge by surviving new experiences.

 

If the frog encounters a new object such as something fast, black, and medium-sized, the frog has no rule to help it make a decision.  It has to make a choice based on its current rule set.  Because the object is closer to a food object (fly) than a predator object (bird), the frog decides to flick.  The object turns out to be a large wasp; the frog is bitten but survives and now has a new rule to help it avoid those types of wasps.

 

The frog's environment is a key factor, for if the environment changes, all of these rules could be invalid.  For example, if you move the frog from an American swamp to a South American swamp, a small, black, fast- moving object could end up being deadly.

 

Like our frog, an organization also is a complex adaptive system.  It also can change its rules as experience accumulates.  The key is to identify action rules based on "IF--THEN":  if certain conditions occur, then certain adjustments can be made.  In seeking to adapt to changing circumstance, the parts of an organization develop ‘rules’ (models) that anticipate the consequences of responses.  At its simplest, this is a process not much different from Pavlovian conditioning.

 

One of the most valuable types of knowledge is predictive knowledge -- the ability to look ahead to a certain condition and adjust before that condition occurs.  Also valuable is adaptive knowledge -- the knowledge that guides an organization to change itself when the economic environment calls for it.

Soft vs. Hard KM Technology

KM makes a distinction between soft and hard KM technology. In a Soft KM Technology (SKMT), an alien might land on earth to study humans in a Fortune 500 company.  It is interested in understanding how the firm manages its knowledge.  It observes employees in their natural setting and notices how humans use techniques and artifacts to produce, transmit, use, store, refine, and acquire knowledge.  In fact, it studies this firm in the same way an anthropologist studies a tribe in the Amazon.  An anthropologist might use KM to study tribal techniques for transmitting knowledge from one generation to another or for producing a tool or weapon.  The alien in the same manner might observe a manager making a KM decision to hire a man for her team because of his experience. The alien and the anthropologist will each see an active KM system as integral parts of the firm or the tribe.  From both viewpoints, KM is soft technology for it is based on cultural innovations.

A Hard KM Technology (HKMT) is the related to information and communications technology and is product of a SKMS.   HKMT is concerned with developing and integrating the hardware and software that can help humans better manage knowledge and improve human knowledge process performance.

Cognitive science, organizational psychology, organizational learning, business management, finance, sociology, economics, science of science, sociology of science, sociology of knowledge, and other related social science disciplines are all involved in the Soft KM Technologies.  HKMT involves computer science with its specialties such as artificial intelligence, information technology, databases, GroupWare, data warehouses, document management, etc.

Within the field of KM, HKMT is actually a subset of SKMT.  HKMT is an artifact created and used by a SKMT.  Advances in an Hard KM Technology are extremely important for advances in KM, for HKMT can be KM’s primary tool in developing computational models as well as helping manage knowledge and knowledge processes.


Application exercise

QUESTION
Give an example of Soft Knowledge Technology vs. Hard KM Technology in your firm or industry.
 

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